In-Situ acquires flowmeter maker MACE, expands to flow monitoring
In-Situ, a US-based manufacturer of on-site water monitoring instrumentation, has acquired all of the operations of Australian Measuring and Control Equipment (MACE).
MACE is a privately held company that has designed and manufactured ultrasonic flowmeters, data loggers, and controllers for over three decades.
MACE products provide flow, total volume, level and velocity data in open channels and closed pipes, for industrial, wastewater, agriculture, and environmental markets.
MACE will benefit from the acquisition by leveraging In-Situ’s manufacturing, R&D, administration, and lean manufacturing skill sets, as well as its strong brand presence and loyalty in the US and across the globe.
In-Situ expects the MACE product line to complement its existing product portfolio, as well as strengthen its global marketing, distribution, and sales capabilities.
Combined with MACE’s flow measurement technology, the acquisition will allow In-Situ to expand into flow monitoring, a key water-related market across the globe.
John Pawlikowski, CEO at In-Situ, commented: “Both companies recognise the importance of flow measurement and water monitoring in the global environment, and together we can expand our abilities to help measure and protect water resources around the world.”
“Additionally, the seamless integration of MACE instruments and technologies with In-Situ’s cloud-based HydroVu Data Services platform provides a robust remote monitoring solution that is second-to-none in our industry,” he added.
Mathew Campbell, owner of MACE, agreed with Pawlikowski, noting that there are many synergies between the two businesses.
“I believe MACE’s focus on providing customer-driven products that are both reliable and easy-to-use, will be enhanced with In-Situ’s strong research and development focus. Additionally, the compatibility between both product lines makes the acquisition a perfect fit,” Campbell said.
Flow measurement is utilised across several water level and water quality applications.
EC Mergers & Acquisitions, an independent investment banking firm that specialises in mergers and acquisitions, advised In-Situ on the transaction.