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Water innovation fast-tracked by BlueTech-WIN agreement

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A memorandum of understanding (MoU) was signed by water technology market intelligence specialist BlueTech Research and innovation accelerator WIN Water at the 2022 International Water Association World Water Congress in Copenhagen, Denmark.
The agreement commits the two organisations to drive faster access to the global water market for water innovations.

The one-year MOU sets out goals for future collaboration between WIN Water and BlueTech, and defined activities to initiate and build the relationship.
These include the creation of tracker profiles of WIN Water’s innovation company members to support their exposure to market and the attendance and engagement of WIN Water at BlueTech Research events.

“The team at BlueTech Research are incredibly excited about this collaboration with WIN Water,” said Paul O’Callaghan, chief executive of BlueTech Research. “It means the scope of analysis for innovative technologies can expand beyond what is currently possible.

“The goal is for BlueTech to help even more businesses achieve their potential by developing robust market strategies and supporting acquisitions and the uptake of innovative technologies in utilities and municipalities and throughout the industry”

WIN Water seeks to help new innovations gain faster access to the water market and is committed to co-creating innovations for a sustainable future. The organisation’s main goal is to increase the speed of change in the water sector.

Ola Hansson, manager at WIN Water said: “WIN Water and BlueTech Research are a natural collaborative partnership Both companies are driven by a passion to accelerate progress and ingenuity in the water innovation and enable a marketplace to create water winners.”

WIN Water has more than 90 members, including small innovative companies as well as large corporate partners, universities, and water utilities.

BlueTech Research has built a reputation for providing custom research to water technology companies, start-ups, investors, and research institutes.