Xylem and Manchester City have teamed up to drive awareness of escalating water challenges around the world.
Stars including Sergio Agüero, Phil Foden and Raheem Sterling all featured in an emotive new short film that aims to bring home the reality of the global water crisis to football fans.
Released on World Conservation Day, The End of Football is the latest campaign by the global water technology company.
Xylem is committed to developing innovative technology solutions to the world’s water challenges.
Patrick Decker, Xylem president and CEO, said: “Water sits at the heart of human health and the sustainability of our planet. Through our partnership with City Football Group, we’re focused on mobilising the global community to actively join us in safeguarding this precious resource. Together, we have a powerful opportunity to turn the tide on challenges like water scarcity and flooding and build a water-secure future.”
Pete Bradshaw, head of sustainability at Manchester City, added: “Xylem is doing incredible work to address water sustainability issues and Manchester City is proud to support them in this new campaign.”
As part of its multi-year partnership with Manchester City, Xylem has partnered with the club to deliver clean water towers, WASH education and sports and leadership training to communities around the world.
Joseph Vesey, senior vice president and chief marketing officer at Xylem, added: “Though the End of Football campaign was conceived and shot before the coronavirus pandemic brought a temporary halt to football, the message behind the campaign has never been more appropriate. With the support of the Club and its legions of fans, we have the power to elevate the conversation on water conservation and create a more sustainable future for all.”
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