B2B Selling Cloud FPX has announced the acquisition of Intelliquip, a leader in front-end configure price quote (CPQ) software built for the fluid handling equipment industry.
Through the acquisition, FPX will broaden its existing line-up of purpose-built solutions that simplify the selling of complex manufactured goods.
“Generic ‘one size fits all’ CPQ solutions fail to address vertical-specific selling requirements,” commented Richard Hearn, CEO of FPX. “This reality is at its worst in manufacturing, where business model differences demand nuanced requirements across its sub-segments. A purpose-built B2B selling solution with entrenched domain expertise has empirically demonstrable payoff – increased profitable growth, accelerated sales cycles, and improved customer experiences across all buying channels.
“Intelliquip is a best-in-class solution provider for fluid handling equipment manufacturers. Just as important, we share tremendous synergies. Our firms began working together nearly 20 years ago when Intelliquip chose FPX as its CPQ technology foundation. We are thrilled to welcome our new colleagues and their deep domain expertise to the FPX team.”
FPX and Intelliquip will encourage innovation and create new products, while ensuring strong technical support and upgrades for current and future clients.
“Dave Brockway, Dave Tress, and I started Intelliquip nearly 20 years ago, building from decades of combined experience automating the front-end sales process of pumping systems manufacturers,” added Tryg Dahl FPX’s vice-president and general manager of Fluid Handling Solutions. “Joining FPX seems a natural and exciting next step in our evolution, allowing us to work more closely with our underlying technology platform and with an organisation we’ve long respected for its technology leadership and ability to simplify the complex when it comes to manufacturing selling automation.”
“The acquisition of Intelliquip continues to advance FPX’s successful strategy of delivering specialised B2B Selling Cloud solutions to manufacturing sub-segments,” said Farouk Hussein, principal of HGGC, which acquired FPX in 2016. “We are excited about this transaction and to continue supporting FPX’s organic and inorganic growth trajectory.”
The acquisition brings more than 70 additional customers to FPX, as well as a go-to-market strategy that drives fast adoption for current and prospective clients.
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