However, it believes that there are significant improvements that the industry could implement from within to change negative perceptions that people currently have of the water industry.
Regarding the recent keynote speech made by Yorkshire Water’s chief executive, Nicola Shaw at British Water’s Better Together event, Landia’s Paul Davies said: “It is true and a shame that the water industry receives so much stick at the moment, especially when plant operators do a fantastic job that is pretty much taken for granted by the public.
“Nicola Shaw is quite right that we as an in industry must be ‘championing the role we play in the environment’ – and much as solar and offshore wind is important, the national consumer media seems completely blind, for example, to great biogas plants such as Scottish Water’s Nigg, and Yorkshire Water’s Energy and Recycling Facility in Huddersfield. Why are we ignored? Is ‘sludge’ simply not a fluffy enough image?”